It has been nearly 50 years ago that I took Latin I, and this is the first sentence I was taught. I have never forgotten it and over the years have had a lot of fun with it. It simply says – the boy is a farmer. The definition of a farmer is: “Anyone who is outstanding in his field.” We should all want to be farmers in the blog marketing arena.
The New International Version of the Bible declares:
“Surely he says this for us, doesn’t he? Yes, this was written for us, because when the plowman plows and the thresher threshes, they ought to do so in the hope of sharing in the harvest.” (I Corinthians 9:10)
Let us work together and have a bountiful harvest as marketers.
This is Larry and I am not tripping out! I am just using a different way of saying hello because I am high on life, and want to express my uniqueness.
Be Unique! There are many sites, possibly hundreds or thousands on the world-wide-web competing for the same niche audience that you are. What causes your site to stand out? How to you come to the front and stand ahead of your competitors? Check out the competition and assess their strengths and weaknesses. Determine what you can pull from them to increase your site visibility and make you unique. Being unique is not a state of weirdness! In the Internet world uniqueness means filling certain voids and needs that are not being met by other marketers. Make yourself unique! (Bie)
The word optimization is freely tossed around in internet marketing circles today and is often misused. Getting the best or most favorable use of a marketing tool or technique is extremely important in terms of making money online. A video offers multiple media optimization opportunities for newbies as well as advanced marketers.
Here are some great reasons to video.
1. Videos hosted with YouTube and Vimeo or similar services are great traffic drivers.
2. Videos hosted with 3rd party services can be embedded into blog pages, any web site page, or within a press release on services like PR Web.
3. Using relevant key words, show notes can accompany the embedded video to provide search engines and users with an explanation of the video.
4. Screen shots of exciting or key moments in the video can be hosted on sites that permit images with links back to the video itself.
5. An article can be written (made up of a transcription of the video) and posted on and off site as a promotion for the embedded video page.
6. The Max Pro System provides training and support for accomplishing your video marketing goals.
Many “Newbies” in the world of marketing are drowning in a sea of information. Data, data, data and more data coming from every direction is so overwhelming that they become literally dizzy or even comatose and could drown in the deluge. It is also so sad because so much of that data is misinformation. Data problems manifest themselves in many forms causing Internet business slow-downs and failures.
Individuals as well as companies can suffer from too much data, or data that is hard to comprehend, sometimes confusing and frequently untrustworthy. The ability to take appropriate action and meet with marketing success depends on getting through the data “menagerie”. Getting through this accumulative data mess is imperative. One must find the strategic information that is needed so that the correct information can be delivered to the right person(s) at the right time and in the right format.
These are the four strategic keys to meeting with success in the “dizzy data” arena. First is getting the best information that is available. Too many businesses, sales teams and individual blog marketers settle for less than the best. Whether it is related to product development or statistical information pertinent to business positioning, the old inadequate data, will not work.
The second key is to get the best information to the right prospective customers. Paying the price in terms of choosing the customers one will work with, is both cost effective and makes for a happier business sales team (which will then not have to deal with dead-beat and time-consuming individuals).
The third important component is getting the sales message to potential customers in a timely manner. Good auto-responder systems will allow frequent and pertinent information to reach the customer base as well as reaching potential customers whom can be converted to purchasers.
The fourth and final key is having the best format for the information delivery. To put it in a nutshell, the marketing information must be simple to read, easy to understand and timely, to convert receivers into buyers.
I watched my employer turn a $1500.00 simple informational booklet into $25,000.00 in two weeks back in the early 1990’s, because she told a niche market how to make money using these four keys. Today she is very wealthy from continuing to repeat this process over and over again using both direct response and Internet marketing mediums. Get the data access and delivery right and success will follow.
Many blog marketers and even company marketing teams are failing to reach niche markets that enhance and speed up their marketing success. In the face of highly competitive business conditions and limited resources for marketing, leaders will need to know how to identify target markets that provide the fastest and greatest likelihood for success.
Segmentation marketing is the key to this problem. By targeting segments in the marketing arena, bloggers can develop a very competitive positioning and focus those limited resources most effectively. Markets need to be segmented by value. Prioritize your marketing based on the potential customer buying power. This will permit reaching potential customers with products that best serve their buying power.
Markets need to be segmented by customer needs as well. This can be real or perceived needs. Remember that buying is very emotional. If a person has a perception that something is good or right for them, they will take the steps to acquire that product because, it is in that time frame, a need for them. For example, how many weight loss or exercise products are purchased and really never used. All because of a perceived need to have the product that will magically make a difference, just like they saw it on television. I love the ads for Bowflex. The users, both male and female have perfect fat-free bodies that supposedly have been produced by using this machinery. The potential customer wants to look like this and will pay big bucks to get the miracle-working machine. Diet and other issues are not advertised as a part of this perfect body scenario. Get your Bowflex and in 90 days look like the paid models on that commercial. What amazes me are the number of Bowflex units that buyers purchased and now have advertised for sale by Craigslist, Ebay, newspaper ads and other media. These units are purchased frequently by perceived need and are purchased again (used) by the same process.
Survey your customer base or design a market research study to go after potential buyers. The key here is to identify profitable and reachable groups of customer segments. High quality list brokers have and can do this for you at a price. Learning how to do segmentation marketing and replicate the process time and time again is far more advantageous to bloggers. This should also help the company to better design products and service offerings to meet customer needs.
Help in identifying targeted markets is not difficult, nor expensive. Go to Google on your computer and put in Segmentation Marketing Courses and do a search. Myriads of course offerings online at as little as $30.00 can empower a business or individual marketers to meet with success in the marketing game. IIP also offers ongoing webinar training and Zoomica training strategies that can assist in segmentation marketing. Go for it!
In the world of blogging marketing, it is frequently the little things that kill momentum, hinder achieving goals, or impeding home-based business growth. Having a limited business mindset is not a small thing and is one of the most destructive problems to marketing success. By limited mindset we are talking about the issue of listening to the wrong people.
There are so many gurus, so many magic buttons, so many perfect programs and so many marketing strategies, all designed to make everyone instant millionaires. In most cases the only one getting rich is the creator of the “program” itself. It is amazing the testimonies of blogging marketers who are making astronomical sums of money from these programs and when closely examined, they spend almost as much (on marketing) as they earn. Thank goodness there are tried and true courses and programs like IIP that can help blogging marketers and other Internet business owners meet with real financial success. Mindset is ninety percent of the equation for success in every area of life. The limited mindset will wreck havoc with business success.
Individuals who listen to the wrong people will spin their wheels with “false efficiencies” and not target real success. Hours will be wasted in front of a computer but only a small fraction of capabilities will be achieved. The marketer will get stuck dealing with the same problems over and over again holding him/her back from making any real progress. I have watched these scenarios take place time and again because the business mindset has not been established.
Rectifying the limited mindset is not difficult for most aspiring business entrepreneurs. The answer is to get rid of the “stinking thinking” and actions that cause the blogger to do the same things over and over again and not meet with success. There are good CD’s and books on the business mindset. The Internet is loaded with articles and materials that can help the limited mindset problem. I am blessed, as my employer for about eight years, my daughter, is so gifted in this area of helping people. Her book, “When You Can Walk on Water, Why Take The Boat”, as well as other motivational material turned me and many thousands of others around. I encourage you to win the battle of the mindset, and you too, can walk on the water of success.
