Hi!
Here is a low cost, effective email marketing strategy that is a lot of fun. The “Magic Box” is a plexiglas box used for collecting contest ballots. When using email marketing, the box can convert ballots into sales. The following steps will assist you in setting-up a campaign:
1. Create a contest for your niche market located in a very high traffic area like a trade show, retail store or even a busy flea market.
2. Purchase an inexpensive $100.00 prize that has audience appeal. It is amazing how many people just love to enter contests.
3. Design your ballot with an email address section wherein you give an ebook or a list of tips that will help your targeted audience accomplish a goal. Most people will prefer getting a useful email newsletter instead of having a sales call.
4. Create your own email newsletter program for follow-up or utilize a company that outsources said products.
5. Collect all the ballots with email addresses and send an introductory email explaining the newsletter they will be receiving. Include a privacy notice statement and make sure you do not send promotional emails as trust will be broken.
6. Distribute the newsletter on a monthly or bi-weekly basis. Include links back to your website or blog where the generated leads can check -out your company further and buy your wonderful products.
Larry, Resident Article Expert
follow us on Twitter – @MaxProSystem
