This is a repost for the upcoming Social Marketing series this week!
Ryan Travis here. I hope everyone is doing well.
I’m excited to let you in on some Insider Secrets about Social Marketing.
We’re all about helping you get a leg up on marketing strategies here at the Max Pro Blog. And nothing is hotter right now that Social Marketing.
Introducing…
Social Marketing Secrets... A 3 part series that will help you begin to use Social Marketing with your business to drive traffic and increase awareness and sales.
Expect 3 posts over the next week or so on these Social Marketing topics:
1- Intro to Social Marketing
2- The Where’s and How’s in Social Marketing
3- Strategies to Implement for Your Business
Look forward to this series, and be ready to leave feedback and comments. Ask questions. Get involved. After all, this blog is about you and for you. Plus we may bounce ideas off each other that will help all of us!
Expect Part 1 of Social Marketing Secrets in the next couple of days!
Today we’re going to talk about blog posting. We’ve talked before about how Max Pro co-creator Mike Antoni is a huge believer in blogging. We have a great blogging package that we sell by the way if you’re interested. But anyways, Mike believes that blogging is necessary for the success of your online business. He says it as a great way to build a loyal customer base and to drive traffic to your site.
But what we haven’t talked about before is the necessity of blog commenting. Commenting on other people’s blogs can be a great way to advertise your business opportunity and generate traffic for your site.
Here are some basic steps that you can follow to get you started:
1.) Establish a list of keywords to work from.
- You’re going to want to choose keywords that are home business oriented. Like work from home, build your own online business, etc…
2.) Plug your keywords into Google to generate a list of blogs for you to visit.
3.) Set a goal to visit at least 5 blogs a day
4.) Once at the blog read the posts and get a general feel for the blog. Make sure your biz opp would be welcome there.
5.) Create a signature that includes your website link in it and a brief blurb about your opportunity
6.) Thoughtfully respond to a blog post with an insightful comment. Don’t hard sell. Let your blog signature do the selling for you.
Keep at it and in no time you’ll have a variety of back links established that will generate traffic for you and your website!
Let’s talk a little bit about blogging. Max Pro system co-creator Mike Antoni is a die hard believer in blogging. He thinks it’s not only a fantastic way to drive traffic to your site but it’s also a great way to build up your list.
To drive traffic to your site you want to blog frequently. Blogs are updated and ranked more easily in Google then a regular website. So the more you update the better your ranking. You also want to make your blog posts as keyword rich as possible. This will also increase your ranking.
So remember to have a good set of keywords that your targeting before you start blogging.
In order to build a list off your blog what you want to do is offer a free giveaway that a potential customer would opt-in to receive. This can be something simple like a free report. Once the customer has opted in now you have the opportunity to relationship build with them which will increase your sales potential.
One further note; remember to choose a keyword rich URL for better Google rankings.
I’m excited to let you in on some Insider Secrets about Social Marketing.
We’re all about helping you get a leg up on marketing strategies here at the Max Pro Blog. And nothing is hotter right now that Social Marketing.
Introducing…
Social Marketing Secrets... A 3 part series that will help you begin to use Social Marketing with your business to drive traffic and increase awareness and sales.
Expect 3 posts over the next week or so on these Social Marketing topics:
1- Intro to Social Marketing
2- The Where’s and How’s in Social Marketing
3- Strategies to Implement for Your Business
Look forward to this series, and be ready to leave feedback and comments. Ask questions. Get involved. After all, this blog is about you and for you. Plus we may bounce ideas off each other that will help all of us!
Expect Part 1 of Social Marketing Secrets in the next couple of days!
I would just like to take a few moments to discuss SEO optimization. Did you know that your URL is very important in how Google ranks your site?
When you joined Max Pro you had to register your own domain name. But the question is did you register a smart one?
When picking a domain it’s important to think in terms of not only SEO but in terms of natural memory as well.
For instance, when it comes to SEO optimization for your MAX PRO site choosing a URL with keywords in the address would be vital. For MAX PRO words like what follows would be appropriate:
- make money from home
- home based business
- get rich from home
The business opportunity world is very competitive. So you will probably have to spend some time playing around with different words and options until you find an available URL.
Also, when it comes to natural memory you want to pick a URL that makes sense to your customer base, something that is easy for them to remember. The above URL examples I gave both make sense to the user and would be good for GOOGLE. But as another example if you ran a business that sold candied apples over the internet you would want to choose a URL like: sendmecandiedcapples.com.
So take some time and create some great keyword rich URLs. If you are using the Priceless software system you are allowed to have different URLs attached to the same account. The same is true if you are using Cool Net Web Hosting services.
Did you know that podcasting is a great way to market your site and drive traffic?
It’s very effective, very simple and best of all a nearly free marketing method.
First of all did you know that Itunes is the number 1 music retailer in the world? It is. It easily surpassed Walmart to claim the top spot.
Did you know that you can upload your podcast for free to Itunes? You can. And it’s a great free marketing tool.
What you need to do is check your keyword list. We already went over how to generate keywords in a previous post so you should have this list handy. Start by choosing a keyword to work with and then create an outline of a podcast around this term.
Your podcast should be about 20-30 mins. Think of the podcast as an informercial where you are educating your audience with valuable info and then encouraging them to check out your site (drive traffic.) Solve their problem. How can you help them… that sort of thing.
Then what I want you do is record your podcast and sign up for an account with Itunes. It’s free. The only expense that you might incur comes in the form of creating a branding graphic for your Itunes account. If you can’t do this yourself you may have to pay someone to do it for you. But don’t spend over $50.
If you really want to apply yourself and get an A+ in free marketing methods try for a weekly podcast. A podcast audience is better and more loyal in terms of opt-ins and conversions. Build up a loyal listenership.
If you’re in this business for any length of time you quickly discover that there is only ONE thing of any importance – your list. Do you have one? Are you building one? Your list is GOLD.
A lot of emphasis is placed on getting the list. But not a lot is put on what to do once you have. Traffic driving and marketing is about getting the list. But relationship building is about what to do once you have one.
Are you building a relationship with your list? You should be. Are you emailing them two or three times a week? You should be.
And these should be quality emails. If you intend to try to ’sell’ your list on a weekly basis then you need to cushion that sales attempt with two quality emails that contain real valuable information within them.
Again, the best thing you can do is put your emphasis on the relationship and not the sale.
I have a lot of fun building my hobby mailing list. This month marks my second year as a blogger. In reviewing what has really made a difference for me in making my blog a good money maker, I came to a simple conclusion. The best way for an online business of any kind to attract new customers is to help them find you. Without ranking them here are my personal favorite ways to help others find me: article writing, SEO campaigns, track cells, conversions, PPC and ROI.
Internet surfers have very short attention spans, so give them what they want and quickly. With millions of people competing for the attention of the same traffic (hot buyers), your message must be attention grabbing. It needs to specific, clear and short. If you are offering moon rocks for sale, you need to get that message out in the first few seconds. If the surfers have to spend very much time in finding your product, they will jump onto another wave.
As a blogger for two years, I have learned much about blog content. There are two kinds of blog content needed – remarkable & regular. More of our writing is regular as we share our passion, but work to get the unusual and extraordinary content as well. Adding quality media helps too as our world of readers are impressed by visual proof and substance. To engage with potential leads that will hopefully be converted to sales, the blog needs to encourage conversations. Without interesting content to link to, the blog will just be sharing other people’s content on your network. This is important to growing readership, but won’t get real traffic. What will get the traffic is quality and consistency of the blog posts. By having a regular blogging schedule, readers will have a sense of anticipation and other thought leaders will be encouraged to interact on the blog too.
